An immersive sound, scent and body experience.

Presented by TheDive in collaboration with the House of Beautiful Business.

Premiere Journey at Concrete Love October 31st, Lisbon.

LIMEN Digital collaborated with TheDIVE to create an immersive sound, scent and body experience. We crafted the fragrance Re-genererate, using data analyses and mixing it with the knowledge of our perfumers.

This experiential perfume reflects and provides a space to engage with being in between, ambiguity is presented and dualism of existence challenged. Attraction and repulsion are simultaneously activated; the human and animal are vis-a-vis and represented by woods, humidity, earth, animal notes where it all alludes to a hunt in the forest. Then a drop of sweat, fear perhaps? Adrenaline? Passion and love alternate with ratio and human ambition leaning towards power and control. These are felt in the heart of the perfume where amber meets metal.

The analysis of the data shows an attitude to openness, sociability and to friendly and cooperative behaviours; a high level of intellect matches with a very low inclination to be impulsive in the decision making. There is a need of affiliation that reflects with the willingness to take no risk. It is important to note that the results show an ambiguity that is expressed in most of the values being in the middle, there are no extreme, and probably this reflects our current time: after that pandemic affected all of us with extreme changes, we are looking for calm and reassurance, but also we are still oscillating between fear and calmness and curiosity. So please hold on to them. Pretty much what we need in these days, too.