Me, my scent

The first perfume of a digital identity by LIMEN Digital was born as a provocative work of art: if you smelled the scent of your digital identity, would you recognize yourself? Technology has been used to reach an olfactive formula, a perfume that would express the digital identity of artist Michele Tiberio. The perfume "Me, my scent" tells of a contemporary identity that oscillates between introversion and extroversion, which lives a gender fluidity in which masculine and feminine are present in a non-binary way and alternating between intellect, technology, and nature.

The pyramid sees an aromatic spicy opening, with some cinnamon introducing a floral yet nostalgic heart made of jasmine and vetivert. The bottom is structured, intense, and complex with resins, patchouli, and musks. Finally, to remember that we are human, even if living a hybrid life, there is a drop of beaver, that recalls the instinct and the animalistic side.

The perfume is part of the artwork “Me, my scent, 2019” a book of more than 1500 pages consisting of all the data of the artist Michele Tiberio found online. This book was then translated, resulting in the perfume “Me, my scent” that represents the artist’s digital identity. All the data collected shows Tiberio’s activities on social media such as Facebook, Instagram, LinkedIn, or on his phone. Such a catalog shows how what we think is an abstract reality, the virtual cyberspace of our social profiles, is true and interacts with the physical world. It is an almost tangible space where our opinions leave a footprint, challenging our notion of privacy in our society. The "Me, my scent" project won the Re:Humanism Art Prize 2019.

“Me, my scent”, 50ml Extreme Eau de Parfum, is available on the website of TONATTO Profumi.