Me, My Scent is an experiment about identity. Michele Tiberio’s digital life is collected from the web in a more-than-1500-page book, showing his activity on social media as Facebook, Instagram, LinkedIn, and the activity on his iPhone. The catalog shows how what we believe to be an abstract reality, that is the virtual cyberspace of our profiles, is true and interacts with the physical world. It is an almost tangible space, where our opinions leave a footprint and it challenges our idea of privacy. The scent is created from an algorithm, which calculated what the smell of Tiberios digital life should be, creating a personality profile and a mix of essences. What we can smell is, thus, the essence of the artist’s life, as it is calculated by an AI.

The project was awarded with the Re:Humanism Art+Technology Award 2019, promoted by Alan Advantage.